No One Reads Newspaper These Days
Can it get any worse for the newspaper industry? The steep decline in print advertising just keeps getting steeper and, for the first time, even online ad sales have gone down. Total print ads in the U.S. were down 16 percent in the second quarter.
The $3 billion decline in just six months is equal to 6.6% of the industry’s total sales of $45.4 billion in 2007.
Don’t look to online ad sales to save the industry. Online ads came to only $777 million in the second quarter, which was down 2.4 percent from the year before. That’s marks the first decline ever in digital revenues. The practice if bundling print and online ad sales isn’t helping in this case, either. Advertisers trained to buy bundled ads are more likely to drop the entire bundle when making budget cuts.
you know, ive never read newspapers really, but it was probably because i first started using the web when i was 12 years old and i havent stopped since. now, i read like, 15-20 different publications on the web hand picking my preferences so the only thing going out of date is PAPER and the distribution methods, newspapers can still hang on to their reporters, photographers and the rest of their crew and just look to the future…
// cx : They had to change the distribution and the involvement of people. News no longer can/should be a monologue. I believe that Most of the news (Better Quality) is available on WP for free.
I barely ever read newspapers. I knew it was dying but I didn’t know it was on much of a decline, frik! It’ all those crazy people who read blogs and news sites:D
I guess blogging is the best thing to get into these days:D
//cx: You said it, “Everyone is an Expert”.
A well written assessment…Cheers !!
/cx:Glad you liked it
^^
I’m so agree with clintonskakun
cx: Me Too
Predictable. Newspapers may have well trained reporters who can get reliable information (for the most part), but a newspaper’s staff is nothing when compared to the total population. Consider the Mudflats blog. Shortly after Palin’s selection there was already a post about her containing well researched, relevant information- before most news agencies had such substantive material. How? Because the author keeps on top of Alaskan politics. The blog is currently #1 on WordPress, when it was nowhere near previous to Palin’s preeminence.
This demonstrates very well how a ’specialist’ or eyewitness, through the internet, is capable of outpacing traditional news agencies.
//cx: This is the same reason; We have now a better understanding of any issue. We can look it from both the sides and choose our truth. Newspapers were always manipulative, the truth with a twist, But with blogs/internet we have access to all the facets of truth.
:’( i still read newspaper
//cx: Save Planet
That’s news!!!
What can they actually do to increase their sales?? Any ideas??
//cx: Yes, but If I tell you, I will have to bill you
The problem with the Web, is that newspapers can’t make any money off it. Ads sell for .03 cents per impression — meaning you average about $8 per thousand page views.
Trained, professional reporters still produce the ovewhelming bulk of authoritative information on the internet. Most bloggers link to LATimes.com, or USAToday.com or slate.com or newyorktimes.com for most of their content. The entire blogosphere is equivalent to a bunck of folks sitting around in a coffee shop discussing their opinions on the newspaper.
Trouble is, no one wants to pay for a newspaper online — not readers, not advertisers.
Soon, you’re right, the whole industry will go by the wayside. That’s when the powers-that-be will make their move — when the only check on their power is a swirling hurricane of lies, rumors, hearsay and conjecture.
Trust me. You’ll miss us when we’re gone.
I’m a great believer in evolution. Will we miss the people who made an occupation of giving us information? Yes. But I also suspect that a new, either profitable or without need for profit, system will evolve to replace the newspaper. Hopefully this will occur before the newspaper goes defunct.