Building a company from scratch with LinkedIn recommendations – Sasha Strauss, Innovation Protocol

Rob Getzschman

In continuing series of LinkedIn users who find professional success with the site.  Sasha Strauss, Founder and Managing Director of Innovation Protocol, has built his business on referrals — most of which, he tells us, have come through LinkedIn. Innovation Protocol is a Brand Strategy consulting firm that crafts “relevant, clear and effective expressions of our clients’ groundbreaking ideas.” They define Brand Strategy as “the underlying principle that informs corporate communication, [which] has its place in nearly every element of business.” With a client history that includes Adobe, IBM, Johnson and Johnson, Korn/Ferry International, Microsoft, Pepsi, TiVo and Yahoo!, it’s clear Innovation Protocol is doing something right.